Organizational Development Training: Non-Profit Association Industry
Serra International: Serra International, is one of the largest catholic organizations in the world that operates globally with over 19,000 members in over 800 Serra clubs in 40 countries. With its headquarters in Chicago, 12 councils and 300 Clubs across the world, Serra faced a difficult challenge to unify, integrate and drive the core message of the organization throughout it’s diverse, multilingual, multi-ethnic membership community. Teledec’s challenge was to design, deploy and manage Serra’s corporate brand, website and drive a single message and a single identity throughout the entire organization.
Brand Identity and Unified Message Communications Program Outcome (Design, Deploy, Manage, Train and Support Association creating branded uniform microsites for global communities): By blending technology with Member and community profiles, and our deep knowledge of member engagement, we were able to craft a core “brand” with a uniform message, and power the association with optimized technology solution to drive the Association’s core message and purpose throughout it’s global membership communities leveraging:
- Intelligent Newsfeed(Newsletter, blog)
- Mobile-Optimization (Social Media)
- Compelling Content (in multiple languages)
- Extensive Integrations (match member profile / message)
- Customized Branding (Images, Video, copy, message)
- Building unlimited Communities (microsites)
Our core value to the Association was our ability to navigate through variety of management issues and challenges while supporting the organization with technology solutions and resources, and staying focused on serving the organization and it’s members – be it hardware, software, support or learning.
Organizational Development Training: Healthcare Industry
HCSC / Blue Cross Blue Shield of IL: The Affordable Care Act (ACA / Obamacare) created a dramatically different marketplace for individual health insurance. The new business model – (1) prohibiting insurers from considering subscribers’ health status or risk; (2) providing substantial subsidies for millions of people to purchase individual coverage; and (3) creating an “exchange” that facilitates comparison shopping – left insurance company employees wondering how these massive changes would impact their jobs and affect company profitability. The challenge was to create an educational program that explained the change and how it would (or would not) impact the employees work/life.
Enterprise Change Management Training Program Outcome: The outcome of this learning initiative was the creation of online educational programs that addressed the most important question facing the employees, partners and agents – “How does this change impact ME?” The development of this educational program started with interviewing the senior and mid-level management personnel of the organization and flow-charting each of the processes identifying the affected areas of change. By comparing the present processes and the changed processes in these presentations, employees were able to get a better understanding and full appreciation of the new processes and areas of impact in their own spheres of activities.
This program (called “NGEN”, or “New Generation) was customized for two distinctly target audiences – 1. Managers/stakeholders and upper management; and 2. Regular , non-exempt employees. It was a highly enriching learning experience for the learners, as indicated by feedback received on the company’s Learning Management System. The program was launched as a compulsory viewing by all employees, partners and agents for the entire organization (approximately 30,000 total).
Organizational Development Training: Service Industry
DunnWell, LLC: DunnWell is the nation’s premier provider of commercial fire prevention and protection offering its customers a seamless consolidation of services without sacrificing reliability or quality. From design, through engineering, installation, testing, inspections, maintenance, and servicing – DunnWell provides everything an organization needs to keep fire detection, fire suppression and life-safety systems working. The challenge was to design a new DunnWell brand, identifying the core message and value proposition and to communicate this new brand identity to its employees, partners and customers.
Brand Identity, Messaging and Sales Strategy Consulting Program Outcome: Teledec conducted series of facilitated working sessions interviewing senior management team, including owners and key partners, to examine and reveal their core beliefs, culture and values . The main purpose of the sessions was to identify key issues impacting the organization, the “what”, and to develop ideas and an action plan, the “how”, in order to meet the company’s growth goals. From these interviews and interactive working sessions emerged a clear picture of the new direction for the organization including clearly defined differentiating Attributes, Characteristics, and Functions including:
- Kitchen Exhaust Cleaning Systems-Clearly a high quality provider (National clients) “we can be your facilities department”
- Fire Suppression-Value, established vendors have established the cost
- We can be far more competitive (sub-contractor network)
- Online service portal (Service Net)
- Integrity, organized, high-tech, professional
- Focus on risk management, online service portal, accountability, extension of a facilities department