In today’s marketplace, it’s a given that everyone wants to increase sales, yet most organizations are finding this continually more difficult to achieve.
There are many reasons why this is true. Maybe the sheer number of your competitors has increased. Perhaps your customers’ purchasing decisions are being impacted by growing price pressures. Possibly your market is maturing or your technology aging.
So unless your product or service is the only one of its kind, you’re looking for an edge; an advantage; something to make you stand apart from your major competition.
The ability to articulate your story or that of your company is crucial to almost every phase of enterprise management. It works all along the business food chain. A great salesperson knows how to tell a story in which the product is the hero. A successful line manager can rally the team to extraordinary efforts through a story that shows how short-term sacrifice leads to long-term success. An effective CEO uses an emotional narrative about the company’s mission to attract investors and partners, to set lofty goals, and to inspire employees. Sometimes a well-crafted story can even transform a seemingly hopeless situation into an unexpected triumph.
Sales Training Improves Skills, Behaviors, and Attitudes
Sales training can be defined as programs or courses designed to help salespeople grow or improve the skills, concepts, behaviors, and attitudes that will enhance their expertise in influencing prospects to make positive purchasing decisions. Sales training concentrates on how prospective sellers and buyers interact. It provides tools and techniques that help salespeople learn what they must know in order to persuasively present their goods or services to buyers in terms that buyers will understand and ultimately respond to.
If sales training concentrates on the ways in which prospective buyers and sellers interact, product training focuses on the dissemination of information and tools that support the selling of the particular product or service.
Teledec offers customized sales training and salesforce effectiveness solutions designed by passionate, creative and experienced sales people. Our approach to instruction design is highly immersive, engaging and interactive. With a focus on technology enablement and effective customer communication we bring proven content, total customization, and expert advice to help you develop and execute sales solutions that meet your exact needs and yield expected outcomes. We work across most industries, but have acquired considerable sales training expertise in technology, manufacturing, distribution, life sciences, financial services, insurance, energy, chemicals, and professional services industries.