The world is becoming increasingly digital. YouTube, review sites, and online research are replacing in-person or telephone sales enquiries to an impersonal digital sales process – making (for most businesses) an online presence quite critical and vital for a business. This Training module addresses the growing behavior of buyers and prospects and how to deal with this new sales process.
Whether or not your business needs a large-scale online presence depends on your product, services, market, comfort, interest, and expertise. Businesses do, however, want to ensure a positive online impression when a customer performs a web search. This training module takes a deep look at today’s digital lead components.
Stories tell us of what we already knew and forgot, and remind us of what we haven’t yet imagined.
Maximizing Your Website’s Effectiveness
Having a website for your business is an effective way to connect with your customers. It allows you to create and share helpful content and promote your business as source of expert information about your product/services. If you already have a site, consider whether or not it is doing all it can, to set you apart from your competition. This module shows you how.
Search Engine Optimization (SEO)
SEO allows you to found quickly (at or near the top of a results list). A basic listing includes product information, contact information, photos, videos, and special promotions to attract a visitor to choose you. Including video on your website makes Google take notice organically (video links, tag lines, and keywords) moves you up on the results page. This module explains common techniques of getting high on SEO listing.
Customer Testimonials / Case Studies
This module also explains the benefits of posting positive Customer Testimonials and Case Studies in addition to your web content. Your customers positive experience adds tremendous credibility to your business. This module teaches you how to encourage your clients who have had positive experiences to post reviews of you on sites like LinkedIn, Yelp, Google Places and other social media.
This module also covers social media do’s and don’ts. Social media is an electronic tool used to interact, communicate and network. Multiple social media platforms are available including:
- Social network sites like Facebook
- Business networking platforms like LinkedIn
- Microblogging sites like Twitter
- Location-based services like Foursquare
- Curation sites like Pinterest
Participating in social media can demonstrate to your clients that you have a large sphere of influence in your network, community and market. While social media has a strong presence in the market, not everyone is participate and therefore social media is not for every business. However, using these platforms can increase visibility, and an opportunity to distinguish your business from your competition. This Teledec training module explains how to differentiate yourself and your products/services from your competition leveraging social media.